JMA Cleaning Solutions

The project wasn't technically complex, but it had some specific constraints:

• Legacy platform: The old site was on Moonfruit (long-dead website builder), making it impossible to update or migrate cleanly.
• No access: John didn't have login details for domain, so everything had to be rebuilt fresh.
• No brand clarity: The existing site didn't match his logo, van livery, or professional reputation, it looked amateur despite him being a seasoned tradesperson.
• Busy client: John is a one-man operation; time for meetings and feedback was limited, so the project had to be low-friction and straightforward.

I kept it simple, pragmatic, and aligned with what actually mattered to his business:

• Discovery through service: I booked him for carpet cleaning and used the time to ask about his business, what he was proud of, and what made him different. What came through was pride in work quality, no shortcuts, and Trading Standards certification.
• One-page approach: Advised him that a single-page site with clear service descriptions, certifications, before/after photos, and a contact form was all he needed. No blog, no fluff. He was relieved.
• Brand alignment: Took his existing logo and van livery colours (orange) and built the site to match. Clean, professional, and consistent with what customers already saw on his van and paperwork.
• Technology evolving with the brief: This site started as a WordPress and Elementor rescue, was later converted to Next.js, and has now moved to AstroAstro is a JavaScript web framework optimised for building fast, content-driven websites.. That evolution matters because the right choice changed: John doesn't need a heavy app, he needs a fast, static, well-structured local business site with fewer moving parts.
• Local SEO focus: Optimised for 'window cleaning Liskeard', 'gutter clearance Cornwall', and similar local search terms. Added schema markup, Google Business integration, and clear service area information.
• Ongoing support: Set up a simple £20/month hosting and maintenance package so the site stays online, secure, and backed up without him having to think about it.

The site has worked quietly in the background for years, and the AstroAstro is a JavaScript web framework optimised for building fast, content-driven websites. rebuild keeps that practical role intact:

• Professional appearance: The site matches John's brand and pride in his work. No more 'weekend project' vibes.
• Lean technical footprint: AstroAstro is a JavaScript web framework optimised for building fast, content-driven websites. keeps the site fast and maintainable without carrying a heavier application framework than the job needs.
• Improved local search: Ranking well for local cleaning services in Liskeard and surrounding areas, with consistent enquiries.
• Long-term relationship: John has paid monthly maintenance for years, never complained, and trusts me to keep things running smoothly.
• Low maintenance: The one-page structure means there's almost nothing to break or go out of date, exactly what a busy tradesperson needs.
• Client satisfaction: He's recommended me to other local businesses and I still hire him for cleaning my windows. Everyone's happy!