Legacy site triage
A service business got a plain-English fix list separating urgent conversion problems from low-value technical noise.
Book a Website Diagnostic
A fixed-price £550 review of the website problems that stop people enquiring, booking, or buying. You get a clear priority list, not a vague sales pitch.
20 years building and rescuing business and property-sector websites.
14 years working around estate agency, PropTech, feeds, listings, and high-traffic sites.
Cornwall-based, direct with Paul, with no account handler or outsourced production line.
What I check
The diagnostic looks at the site and the digital journey around it. The output is a practical report: fix now, fix next, ignore.
- Performance, Core Web Vitals, page weight, scripts, images, caching, and hosting.
- Homepage, service pages, local SEO structure, metadata, schema, and internal links.
- Forms, enquiry paths, booking journeys, analytics, events, and follow-up handoff.
- Accessibility basics, mobile UX, trust signals, conversion friction, and technical debt.
What this usually uncovers
The useful work is rarely one magic score. It is finding the few problems that are quietly costing enquiries.
Performance cleanup route
An audit surfaced the scripts, page weight, and content issues that were slowing key pages before money was spent on a rebuild.
Booking path clarity
A holiday accommodation review turned buried trust signals and weak calls to action into a clearer direct-booking roadmap.
Ready for a clear read?
Send the website, explain what feels broken, and I will come back with the route: fix sprint, rebuild, specialist property review, or nothing dramatic.
Book a Website DiagnosticWebsite Diagnostic FAQs
A website diagnostic is a fixed-price review of the problems stopping your website from generating enquiries, bookings, or sales. It covers speed, SEO structure, user journeys, forms, tracking, accessibility basics, hosting, and technical debt, then turns the findings into a practical priority list.
The diagnostic is the commercial product. Audit is the method used inside it. You are not buying a vague technical score or a long automated report; you are buying a clear diagnosis of what matters, what to fix first, and whether the site needs a fix sprint, rebuild, or no major work.
The website diagnostic costs £550 fixed. That includes the manual review, written diagnostic report, prioritised action list, and email follow-up for questions.
I usually need the website URL, a short explanation of what feels broken, and any relevant context such as target customers, important services, booking tools, forms, analytics access, or known technical problems.
You get a clear recommendation: fix specific issues, scope a fix sprint, rebuild the site, investigate a specialist integration problem, or leave the site alone if a major intervention would not be worthwhile.