Diagnostic Case Studies
Technical breakdowns of diagnostics, performance rescues, SEO recovery, and conversion problems. Raw data, real impact.
An audit that told the full story, not just the technical one.
- Problem
- A significant regional service provider with B Corp certification had a digital presence that directly contradicted their publicly claimed values. I ran a full audit as due diligence before a potential engagement.
- Outcome
- Demonstrated that a website audit isn't just a performance report. In the right hands, it's a risk assessment, a compliance gap analysis, and a competitive intelligence tool.
A product page with strong evidence, weak framing, and too many ways to hesitate.
- Problem
- A B2B SaaS product page aimed at estate agency decision-makers had credible customer outcomes and a clear demo goal, but the strongest commercial proof was buried beneath generic messaging, repeated CTAs, inconsistent form paths, and missing trust signals.
- Outcome
- Produced a clear conversion roadmap: sharpen the hero around outcomes, reduce CTA fatigue, clarify the demo path, surface proof earlier, add price and risk-reversal signals, and fix the search structure that was hiding the page from qualified demand.
A rare heritage stay with a strong story, excellent trust signals, and a booking journey that needed sharpening.
- Problem
- A niche heritage accommodation website had a genuinely distinctive offer, strong reputation signals, and rich location content, but the best reasons to book were hidden inside dense pages and third-party platforms.
- Outcome
- Produced a practical roadmap focused on direct bookings: surface the unusual stay proposition, bring proof onto the site, make availability easier to find, restructure long copy, and turn a niche anniversary angle into a proper campaign.