What gets checked in the diagnostic
The £550 Website Diagnostic is the product. Audit is the method: a plain-English review of the issues stopping enquiries, bookings, sales, or trust.
Speed, search, and conversion
I check Core Web Vitals, page weight, hosting, SEO structure, content hierarchy, calls to action, forms, booking paths, and where visitors are likely dropping out.
Book the diagnostic →Technical risk and integrations
For property, booking, ecommerce, or lead-gen sites, I also look at third-party scripts, tracking, CRM feeds, maps, listing pages, accessibility, and quiet technical debt.
Start with the diagnostic →Diagnostic proof
See the kinds of problems a structured website diagnostic can expose before money is spent on fixes or rebuilds.
An audit that told the full story, not just the technical one.
- Problem
- A significant regional service provider with B Corp certification had a digital presence that directly contradicted their publicly claimed values. I ran a full audit as due diligence before a potential engagement.
- Outcome
- Demonstrated that a website audit isn't just a performance report. In the right hands, it's a risk assessment, a compliance gap analysis, and a competitive intelligence tool.
A product page with strong evidence, weak framing, and too many ways to hesitate.
- Problem
- A B2B SaaS product page aimed at estate agency decision-makers had credible customer outcomes and a clear demo goal, but the strongest commercial proof was buried beneath generic messaging, repeated CTAs, inconsistent form paths, and missing trust signals.
- Outcome
- Produced a clear conversion roadmap: sharpen the hero around outcomes, reduce CTA fatigue, clarify the demo path, surface proof earlier, add price and risk-reversal signals, and fix the search structure that was hiding the page from qualified demand.
A rare heritage stay with a strong story, excellent trust signals, and a booking journey that needed sharpening.
- Problem
- A niche heritage accommodation website had a genuinely distinctive offer, strong reputation signals, and rich location content, but the best reasons to book were hidden inside dense pages and third-party platforms.
- Outcome
- Produced a practical roadmap focused on direct bookings: surface the unusual stay proposition, bring proof onto the site, make availability easier to find, restructure long copy, and turn a niche anniversary angle into a proper campaign.
A broad product ecosystem with credibility, proof, and reach, but not enough buyer clarity.
- Problem
- A multi-product PropTech and marketing technology supplier had a website that presented a credible ecosystem, but asked commercially sceptical estate agency buyers to accept the value of that ecosystem before clearly explaining what each product did, how it worked, what it cost, and why it was the right starting point.
- Outcome
- Produced a practical roadmap to turn the website from a broad brand and product showcase into a commercial decision tool: clearer entry points, product-specific proof, pricing anchors, fit guidance, workflow demos, and sharper operational copy.