South West-Based Service Provider

The infrastructure is fine. Solid hosting, good uptime, reasonable server response. Everything above the infrastructure is a problem. By the numbers:

• 14,447 broken internal and external links
• 6,000+ accessibility failures
• 2,947 images with missing alt text
• ~30 technical errors per page average
• No H1 heading structure across key pages
• Missing Open Graph and meta tags throughout
• Invalid schema markup and Core Web Vitals failures

The site is built on WordPress, WooCommerce with Elementor as the page builder, a combination that produces div-heavy HTML that screen readers struggle to interpret, unless you know what you're doing. This isn't a minor housekeeping issue. Each failure category has a specific consequence:

• Missing alt text at scale = WCAG 2.2 AA failure = Equality Act 2010 exposure
• Broken links at volume = lost revenue pathways, degraded crawlability, AI search invisibility
• No semantic structure = poor screen reader experience = the same digital exclusion they claim to be fighting in their marketing materials
• Invalid schema and missing OG tags = invisible to AI-driven search, social sharing degraded, brand credibility eroded

The audit numbers are one thread. But an audit is a starting point for questions, not just a score. A website audit isn't just a performance report. In the hands of someone who knows what they're looking at, it's a risk assessment, a compliance gap analysis, a due diligence tool, and a competitive intelligence piece.

• Certification at Risk: This organisation is a certified B Corp facing mandatory recertification in 2026 under B Lab's revised standards. Under the new JEDI2.m requirement, B Corp recertification now requires companies to confirm their public website meets WCAG Level AA or AAA, verified through manual testing.
• Accessibility Failures: A site carrying 6,000 accessibility failures is not a WCAG AA site. It isn't close. Automated scans won't pass that bar. A self-certification won't fly.
• The Bigger Picture: The 14,447 broken links and 6,000+ accessibility failures don't exist in isolation. They exist inside a business with investors to satisfy, a certification to maintain, and competitors building cleaner, faster services.
• The Cost of Ignorance: The value of knowing your site is carrying legal risk, failing a certification you've publicly committed to, and quietly handing your competitors an advantage?