Website Review & Performance Audit
If you're a small business owner or sole trader who's been burned by agencies or "mate's rates" builds in the past, this is where you get a straight answer on what your website is doing for your business.
- Honest, no-bullshit website audit
- Clear priorities: fix now, fix next, ignore
- Fixed price, no retainer, no upsell
Who this is for
This is for you if:
You run a small business or you're a sole trader, and your website was “sorted” by someone else a few years ago and you've barely touched it since.
You're busy actually doing the work, so you've had to trust agencies, “web guys” and DIY tools that left you with something slow, clunky, and hard to change.
You keep hearing phrases like search engine optimisation, AI, “artificial intelligence is changing everything”, and you've got a nagging feeling your site isn't keeping up.
You suspect you're leaving money on the table, but you don't know what “good” looks like or who to trust.
As a frontend specialist, I work with small businesses and sole traders across different sectors, and the same website problems show up everywhere.
What makes this different
I don’t sell one‑size‑fits‑all templates, retainers, or magic SEO packages.
I go through your site properly, content, code, plugins, hosting, and into the darker corners like search presence, and basic social profiles if you have them.
You get a straight, honest assessment and a prioritised list of what to fix, not a pitch for a £10k rebuild you don't need.
I'm not in this to squeeze every penny out of you. I enjoy what I do and I like seeing small businesses and sole traders get a site that actually pulls its weight.
Who's doing this review?
I'm Paul George, a website specialist with over 20 years of experience, currently working as a Senior Frontend Developer at Nurtur Ltd.
I build and rescue websites for small businesses and the property sector, and I've created my own audit tools to find what's actually broken.
Based in Cornwall, UK. No offshore teams, no sales pitch.
What I actually do
Most of the time I'm building and untangling sites for busy small business owners and sole traders who never had the time, budget, or guidance to get it right first time.
- Measure: Core Web Vitals, page weight, requests, JavaScript bloat, layout shifts, and basic accessibility.
- Inspect: Theme and page setup, plugin stack, custom code, hosting and caching, CDN settings.
- Understanding: I write the report for who's reading it, devs get technical detail, business owners get plain English.
- Diagnose: Separate “this is killing performance” from “this is mildly annoying but fine”.
I lean on my own tools plus decades of real-world experience shipping and rescuing sites.
You're not paying for my struggle, you're paying for my judgment and a finished report that helps you move forward.
What you get
A short, blunt written report
- ● Fix this now - high-impact performance, stability, and UX fixes.
- ● Fix this next - solid improvements that can wait a bit.
- ● Ignore this - noise you can safely stop worrying about.
Follow-up for questions
I'll answer any questions by email after you've read the report. If you'd prefer a live screen-share walkthrough, we can arrange that separately.
Clear next steps
Whether you use me, your existing dev, or someone else to implement. No fluff, no fifty-page PDF nobody reads. Just a prioritised list of what actually matters.
Ready for an honest review?
Book a website reviewExample Outcomes
You can see the kind of work I do for small businesses and sole traders in these case studies.
Full brand creation and digital launch for new business owners with no online presence.
Experienced tradesperson with an outdated, off-brand website needed a simple, professional upgrade.
The review is usually the first step before we decide whether you need a full rebuild, a targeted cleanup, or just a few strategic fixes.
How it works & Pricing
This process is built for busy small business owners and sole traders. Clear steps, fixed price, no mystery retainers.
1. Initial Contact
You send me your website, what's broken or annoying you, and a rough idea of your budget.
2. Fixed Price Quote
I give you a fixed price for the review before we start, so there are no surprises.
3. Audit
I do the audit, send the report, then we can decide what to do next.
4. Next Steps
If you want help implementing the fixes, we can scope that separately. If not, you've still got a clear plan.
I usually start with paid consulting sessions and project reviews at around £100 per hour rather than free “pick your brain” calls.
Most website reviews land between £200-£400 depending on site size and complexity.
Frequently Asked Questions
How long does a review take?
Usually 3-5 working days from when I have everything I need. It's a manual process, not an automated report.
What if I don't want to implement the fixes myself?
That's fine. You can hand the report to your existing developer or I can give you a separate fixed-price quote to handle the fixes.
Do you work with WordPress / Shopify / custom sites?
Yes. My core expertise is in frontend performance, which applies to any platform. I have deep experience with WordPress, React/Next.js, and most modern stacks.
Ready to fix your site?
Fill out the form below to get started. I'll get back to you with a fixed price quote and next steps.