Website Review & Performance Audit
If you're a small business owner or sole trader who's been burned by agencies or "mate's rates" builds in the past, this is where you get a straight answer on what your website is doing for your business.
- Honest, no-bullshit website audit
- Clear priorities: fix now, fix next, ignore
- Fixed price, no retainer, no upsell
Who's doing this review?
I’m Paul George. I spend my time auditing digital infrastructure and rescuing high-stakes projects from technical rot.
With 20 years in the trenches, I bridge the gap between 'it looks okay' and 'it actually works.' From heavy-lifting estate agency platforms to regional service providers, I identify the compliance and performance failures that internal teams miss and agencies ignore.
Based in Cornwall, UK. No offshore teams, no sales pitch.
Who this is for
This is for you if:
You run a small business or you're a sole trader, and your website was “sorted” by someone else a few years ago and you've barely touched it since.
You're busy actually doing the work, so you've had to trust agencies, “web guys” and DIY tools that left you with something slow, clunky, and hard to change.
You keep hearing phrases like search engine optimisation, AI, “artificial intelligence is changing everything”, and you've got a nagging feeling your site isn't keeping up.
You suspect you're leaving money on the table, but you don't know what “good” looks like or who to trust.
As a frontend specialist, I work with small businesses and sole traders across different sectors, and the same website problems show up everywhere.
What makes this different
I don’t sell one‑size‑fits‑all templates, retainers, or magic SEO packages.
I go through your site properly, content, code, plugins, hosting, and into the darker corners like search presence, and basic social profiles if you have them.
You get a straight, honest assessment and a prioritised list of what to fix, not a pitch for a £10k rebuild you don't need.
I'm not in this to squeeze every penny out of you. I enjoy what I do and I like seeing small businesses and sole traders get a site that actually pulls its weight.
What I actually do
Most of the time I'm building and untangling sites for busy small business owners and sole traders who never had the time, budget, or guidance to get it right first time.
- Measure: Core Web Vitals, page weight, requests, JavaScript bloat, layout shifts, and basic accessibility.
- Inspect: Theme and page setup, plugin stack, custom code, hosting and caching, CDN settings.
- Understanding: I write the report for who's reading it, devs get technical detail, business owners get plain English.
- Diagnose: Separate “this is killing performance” from “this is mildly annoying but fine”.
I lean on my own tools plus decades of real-world experience shipping and rescuing sites.
You're not paying for my struggle, you're paying for my judgment and a finished report that helps you move forward.
What you get
A short, blunt written report
- ● Fix this now - high-impact performance, stability, and UX fixes.
- ● Fix this next - solid improvements that can wait a bit.
- ● Ignore this - noise you can safely stop worrying about.
Follow-up for questions
I'll answer any questions by email after you've read the report. If you'd prefer a live screen-share walkthrough, we can arrange that separately.
Clear next steps
Whether you use me, your existing dev, or someone else to implement. No fluff, no fifty-page PDF nobody reads. Just a prioritised list of what actually matters.
Ready for an honest review?
Request an auditWhat an Audit Actually Reveals
See exactly what I uncover when I pull a site apart in this case study.
An audit that told the full story, not just the technical one.
The review is usually the first step before we decide whether you need a full rebuild, a targeted cleanup, or just a few strategic fixes. Decided your current site isn't worth saving? I also offer web design in Cornwall for small businesses and sole traders.
How it works & Pricing
This process is built for busy small business owners and sole traders. Clear steps, fixed price, no mystery retainers.
1. Initial Contact
You send me your website URL and what's currently annoying you about its performance.
2. Fixed Price
The price is £500. No surprises, no hidden extras.
3. Audit
I do the audit, send the report, then we can decide what to do next.
4. Next Steps
If you want help implementing the fixes, we can scope that separately. If not, you've still got a clear plan.
The website review is a one-off fixed price.
£500
Frequently Asked Questions
Usually 3-5 working days from when I have everything I need. It's a manual process, not an automated report.
That's fine. You can hand the report to your existing developer or I can provide a fixed price to handle the fixes.
Yes. My core expertise is in frontend performance, which applies to any platform. I have deep experience with WordPress, React/Next.js, and most modern stacks.