JMA Cleaning Solutions
Experienced tradesperson with an outdated, off-brand website needed a simple, professional upgrade.
Project Context
John Aram runs JMA Cleaning Solutions, a well-established local cleaning business in Liskeard, Cornwall, with over 20 years of experience and Trading Standards Approval. I hired him to clean my windows and gutters, and during conversation mentioned he had a website built by a family member that 'needed looking at'. The site was on an ancient platform (Moonfruit), looked thrown together, had no brand consistency, and he had no access to the domain. He was stuck with something that didn't reflect the quality of his actual work.
Technologies
The Challenge
The project wasn't technically complex, but it had some specific constraints:
- Legacy platform: The old site was on Moonfruit (long-dead website builder), making it impossible to update or migrate cleanly.
- No access: John didn't have login details for domain, so everything had to be rebuilt fresh.
- No brand clarity: The existing site didn't match his logo, van livery, or professional reputation, it looked amateur despite him being a seasoned tradesperson.
- Busy client: John is a one-man operation; time for meetings and feedback was limited, so the project had to be low-friction and straightforward.
The Solution
I kept it simple, pragmatic, and aligned with what actually mattered to his business:
- Discovery through service: I booked him for carpet cleaning and used the time to ask about his business, what he was proud of, and what made him different. What came through was pride in work quality, no shortcuts, and Trading Standards certification.
- One-page approach: Advised him that a single-page site with clear service descriptions, certifications, before/after photos, and a contact form was all he needed. No blog, no fluff. He was relieved.
- Brand alignment: Took his existing logo and van livery colours (orange) and built the site to match. Clean, professional, and consistent with what customers already saw on his van and paperwork.
- Local SEO focus: Optimised for 'window cleaning Liskeard', 'gutter clearance Cornwall', and similar local search terms. Added schema markup, Google Business integration, and clear service area information.
- WordPress + Elementor: Built on a platform John could update himself if needed (though he doesn't have to), with hosting and domain properly transferred and documented.
- Ongoing support: Set up a low monthly maintenance retainer so updates, backups, and occasional tweaks are handled without him having to think about it.
The Outcome
The site launched and has been working quietly in the background for years:
- Professional appearance: The site now matches John's brand and pride in his work. No more 'weekend project' vibes.
- Improved local search: Ranking well for local cleaning services in Liskeard and surrounding areas, with consistent enquiries.
- Long-term relationship: John has paid monthly maintenance for years, never complained, and trusts me to keep things running smoothly.
- Low maintenance: The one-page structure means there's almost nothing to break or go out of date—exactly what a busy tradesperson needs.
- Client satisfaction: He's recommended me to other local businesses and I still hire him for cleaning my windows. Everyone's happy!
Visual Highlights
